Westfield announces its 2013 Back-to-School consumer experience. Westfield will be the one-stop-shop for parents and kids to get all the latest in fashion, style and accessories the smart way to kick-off the new school year with fresh supplies and the latest technology and a fun way to meet up with friends, attend special events and win prizes online, in-center and in-store.
Beginning in August, the Westfield back-to-school campaign will take place on the weekends at 10 centers across the country, including Westfield Fox Valley. The campaign will come to life amidst a set of oversized, colorful school lockers, designed for unlocking prizes, showcasing retailers&rsquo merchandise and revealing surprises. For four (and some centers, eight) consecutive days, shoppers will have a chance to &ldquo unlock&rdquo combinations of must-have items, and enter to win daily prizing both online and at the participating center. Daily winners who open the locker by texting their Center&rsquo s special code to &lsquo 51515&rsquo can win an iPad Mini and other great prizes.
Those who can&rsquo t make the fun in person can participate by following local mom bloggers and fashion vloggers, selected from each of the participating Westfield locations, who will be sharing the fun and showcasing the Westfield back-to-school experience on Facebook, Twitter, Instagram and YouTube. Plus, Westfield center Facebook fans will have the chance to win a $1000 back-to-school shopping spree simply by &ldquo liking&rdquo their local center on Facebook.
Westfield Fox Valley will be offering a bevy of on-site activities, including: a Get Ready for School Bash with magic shows, sidewalk chalk crafts, and free haircuts, a BTS Fashion Show featuring model demos and style tips, and a Back-To-School Expo with a DJ performance and the latest and greatest in back-to-school activities. Westfield Fox Valley will also be hosting their August WFamily Fun Days Event where kids have story time and make fun crafts for back-to-school.
For more information and updated information on Westfield&rsquo s back-to-schoolactivities, promotions and services, as well as information on entering the back-to-school Facebook contest, visit www.westfield.com.